Every Product, Every Wake

The Stonewake Impact Project (SIP) turns every purchase into a ripple that matters. We’re not here just to make gear—you could buy hats anywhere. We’re here to build something bigger.

Every 3 months, we partner with mission-driven organizations making real impact, and a cut of every sale goes straight to fueling their fight.

See How You're Making Waves

What is SIP?

SIP is our commitment to purpose-driven impact. When you wear Stonewake, you’re part of a movement—one that doesn’t just talk about change but funds it. Every quarter, we choose one cause to stand behind—whether it’s protecting trails, supporting mental health warriors, or backing those who carry the weight for others.
We rotate the initiative every 3 months, so every drop you add builds a new wave of change.

This is more than apparel. This is a movement.

Your wake = Your impact

Shop the SIP Products